"Over the years there’s been a positive shift in stock photography, with the ranks of top selling images moving away from the cliché... to a more empowered representation of women in the workplace, climbing mountains - and generally being a little more kick ass." -- I love this blog written by Elle Hughes from our Marketplace team, highlighting the need for a more diverse and inclusive library of stock photography. We recently launched our Natural Women Collection challenges both societal standards of beauty and gender norms - check out how this collection came to be, and how we made it happen. There's still a long way to go in the media and the world -- but I feel like things are moving in the right direction.

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As an educator, you can help students achieve their learning and career goals and get excited about enrolling in online learning programs. To learn about how Manipal Global Education Services tripled online learning enrollment with a campus ambassador program, read our blog. https://bit.ly/3z1FTZY

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For the legal tech nerds in my network! After two record-years for legal tech investments, 2020 dropped a bit in total but ended well. Last year, we stated that legal tech is over-hyped and might even have entered the terminal state. The point is brilliantly unfolded here: https://lnkd.in/eS32Ffc by one of my colleagues, but the overall problem is that the legal industry tends to overestimate its own domain by demanding industry-specific tech solutions. So how do the legal industry and legal tech experts view 2021? We invited legal tech thought-leaders, Mark Lewis, Malin Männikkö, Knut-Magnar Aanestad, Erik P.M. Vermeulen, Ling Wu Kong, and our very own Anders Spile to share what they think will be the biggest trends of 2021 and importantly - which ones will not. Happy reading! #legaltech #legal #contracts #contractmanagement #futureofwork #lawyers https://lnkd.in/ePbfgEH

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How to Implement a Cybersecurity-First Culture "A single security slip-up can damage not just an organization’s bottom line but... its reputation with partners, customers and clients. Today’s businesses need to consider security from the ground up and incorporate it at every level of the organization. " Hear more from our co-founder and CRO, Troy Markowitz ⬇️⬇️

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B2B Marketing shouldn't be boring! Learn how to make your brand stand out from the crowd with video right here on LinkedIn.

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ICYMI, last week we launched our new feature—Open Card Sorting 🙌 To help you get started, we’re bringing you this step-by-step card sorting guide featuring: 🗂 An explanation of open & closed card sorting 📝 How to conduct a card sort 🧠 How to analyze card sorting results 🤲 Examples of real-life card sorts Shoutout to all the card sorting experts who helped contribute to this guide: Anca Croitoru, Vaida Pakulyte, Netali J., & Guillermo Gineste. Have a read now or bookmark for later 📌:

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Yesterday, I had the privilege to speak at WeAreDevelopers back where it all started for me, my home in Berlin. I loved the opportunity to connect with a room full of developers in a moment that I think is amounting to the greatest change in the history of software development. Below is a readout of my prepared remarks from this year’s conference.

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We ran some numbers and found that video can be an effective way to increase the average time spent on your website, which can boost your chances of making it to the first page of Google. Sound interesting? Learn more here: https://wi.st/39ro78C

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Interested in making meetings more productive? Well so are we! Here's a great article written by our team: https://lnkd.in/eTus3kY9 We're hiring for roles like SRE and AV/WebRTC. Link in the comments. #remotefirst #hiring #sre #webrtc #devops #collaboration

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🤔 What's the one struggle all B2B companies have in common? Getting paid on time. We know you've been there... Checking your emails or bank account, wondering if there's been a payment failure, and trying to draft the perfect email reminder. ✍🏻 The question is: how can you write payment reminders that are friendly yet assertive, and convincing without being pushy? At Upflow, we believe in customizing your strategy to your client type. After all, you can't use the same tone for new clients who might not know what your process is yet and for clients who are systematically late. 💡It's all about having the right strategy and the right content. Want to know more? Have a look at our article about payment reminder strategy and templates #saas #fintech #payment 👉 https://lnkd.in/eSzZbGm4

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A common misconception: Pipe is just for SaaS From SaaS to D2C subscription to real estate to streaming services & even VCs Piping their management fees… We launched w/ SaaS companies in mind, but today it’s for ALL companies that have recurring revenue 👇 #alternativefinance #fintech

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To attract great people to your team, you need to stand out! Here are a few tips for making a recruiting video that supports a traditional job post. Check out our blog for more info: https://lnkd.in/dJ4hUesH

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You're not marketing to businesses, you're marketing to people. Doesn't matter if you're B2B or B2C, in any industry. Brand is a crucial factor your audience considers when deciding between you and your competitors. Some companies make brand-building can look easy, but it comes hard-earned, through strategy. Notion leveraged its brand by focusing on 3 C’s: Context, Clarity, and Community. 1️⃣ Context: Notion analyzed their users to study how their product compared to competitors. 2️⃣ Clarity: Notion validated their advantages at scale by applying insights from users to SMBs & enterprises. 3️⃣ Community: Notion leveraged their most engaged followers to drive further engagement across social platforms. We wrote about it — link below.

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If you want to experience the eye-popping return on investment that email is famous for, it starts with using email automation. 😎 While it sounds technical, it's easy to set up. Our Ultimate Guide is the perfect way to get started.

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With most people heading into holiday mode this time of year, there isn’t much need for public holidays to keep people excited. But that doesn’t mean there isn’t anything to celebrate in July! 🥳 We’ve compiled a list of 68 special events happening next month that you can use to engage subscribers and celebrate the mid-year. https://lnkd.in/gGis-y36

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Experiments aren’t just for wacky scientists! 🧑‍🔬 A/B testing enables you to test different versions of your marketing creations to see which one gets the best results. Here are some A/B email tests that we’ve run ourselves: - Emojis vs. no emojis in the subject line - Longer vs. shorter subject lines - Starting the subject line with a question Curious about the results and more A/B tests we recommend running? Find out more: https://lnkd.in/ddVjB-3F

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Developers, head over to our Airtable Engineering blog to check out the latest post ➡️ http://ow.ly/NvUF50JfNzc via Software Engineer Shrey Banga

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Are you ready to break the cycle of later? If you’ve been tempted to put your business dreams and goals on pause this year because later sounds more appealing, we’re here to lead you through practicing the power of now.

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A job well-done is when visitors come to your website and find exactly what they’re looking for while you keep them engaged and guide them towards the desired goal. 🎯 You can accomplish this by strategically picking each element of your website. Before you jump into building a website, think about what actions you want a visitor to do and structure each element on the page accordingly. Let’s look at some of the key elements for a well-structured website: - Curated navigation menu - Clear call to action - Scannable typography - Responsive web design - Accessible contact page For more must-have elements: https://lnkd.in/dbsPpFxj

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With the amount of competition today, marketers have to be at the top of their game every day just to stay afloat. While it sounds like a decent plan, the reality is it’s not sustainable (or even possible—who is at the top of their game ALL the time?!). With the current need to be virtually perfect, no amount of human intelligence will suffice. But artificial intelligence will. CI pairs your know-how with data-driven insights to give you the best results possible. If you’re ready to take your conversion rates to the top, grab a copy of our Conversion Intelligence Guide to Optimization in the comments. 🚀

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